CAPABILITIES

A BROAD RANGE OF CAPABILITIES TO MEET TODAY’S BRAND CHALLENGES

The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward and full-service advertising agency, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.

Core Brand-Building Capabilities:

Strategy & Planning, Creative, Integrated Advertising Production, Market Research

Digital Capabilities:

Integration of Brands into Social Environments, Content Creation & Activation, Experience & Interactive Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology, Mobile App Development

Platform Capabilities:

Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media, Web Design

Specialized Marketing Capabilities:

Youth and Multicultural Marketing, Event Activation, B2B Marketing, CRM

McCann’s capabilities as  the world’s largest advertising agency network are enhanced by being a unit of McCann Worldgroup, a leading global marketing service company,

McCann Worldgroup also includes MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

McCANN TRUTH CENTRAL

A global thought leadership unit dedicated to discovering the truths that illuminate the world and help brands make their mark in it.
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