A BROAD RANGE OF CAPABILITIES TO MEET TODAY’S BRAND CHALLENGES
The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward and full-service advertising agency, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.
Core Brand-Building Capabilities:
Strategy & Planning, Creative, Integrated Advertising Production, Market Research
Integration of Brands into Social Environments, Content Creation & Activation, Experience & Interactive Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology, Mobile App Development
Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media, Web Design
Specialized Marketing Capabilities:
Youth and Multicultural Marketing, Event Activation, B2B Marketing, CRM
McCann’s capabilities as the world’s largest advertising agency network are enhanced by being a unit of McCann Worldgroup, a leading global marketing service company,
McCann Worldgroup also includes MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
McCANN TRUTH CENTRAL
A global thought leadership unit dedicated to discovering the truths that illuminate the world and help brands make their mark in it.