President Asia Pacific
Charles Cadell returned to Singapore in early 2011 to oversee a region that has some of the fastest-growing markets in the world, and one that he has become very familiar with during the last 19 years that he has been working across the Asia Pacific region.
Prior to joining Worldgroup, Charles was CEO for Lowe Lintas India, where he served since 2008. There he oversaw a three-agency, nine-office operation powerhouse of more than 900 people, making him one of the only foreign CEO’s in the history of the Indian advertising industry. Prior to this, based out of Malaysia, Charles was President of Arc Worldwide Asia Pacific where he established the marketing service discipline for Leo Burnett focusing on establishing the pillars of digital, shopper marketing and activation. Prior roles since 1993 saw him in various local office management as well as regional client management positions for the Leo Burnett agency working out of Hong Kong, Shanghai, Thailand, Malaysia and IndoChina.
Charles started his career with Leo Burnett in London and is part Englishman and New Zealander.