Group CEO, Middle East Communications Network (MCN)
As Group CEO of the Middle East Communications Network (MCN), Ghassan Harfouche leads McCann Worldgroup’s Middle East & North Africa network encompassing 14 different advertising, media and PR agency brands in 15 cities across 13 countries. In this role, he is responsible for developing and driving the vision and strategy of MCN, identifying new growth opportunities in the region, and enhancing integration between the various operating companies of the group, including both McCann Worldgroup and other Interpublic units.
Prior to joining MCN in 2011, Ghassan was the Managing Director of the Middle East Media Services (MEMS) – a Choueiri Group company – for nine years, where he was responsible for establishing and growing the MEMS operation. The Choueiri Group is the largest media representation house in the region. Previously, he was the Deputy Executive Director for advertising and public relations for the giant Saudi Arabian public company Tihama, where he contributed to its restructuring and led its media representation network. Earlier in his career, Ghassan was the Trade Marketing Director covering the MENA region for De Beers, the world’s leading diamond company.
Ghassan holds an Executive MBA from London Business School and a Master’s Degree in Economics from St. Joseph University. He currently serves as an active member on the Dubai Council for Design and Fashion and is also a member of the board of the Mohammad Bin Rashid School of Communication. He has also served as a media economics professor at the American University in Dubai.