Joyce King Thomas
Chairman and Chief Creative Officer, McCannXBC
Joyce King Thomas is President and Chief Creative Officer of McCannXBC (ExtraBoldCondensed), a new unit of McCann focused on leading all of MasterCard’s global marketing efforts, from advertising to digital and events.
Joyce is best known as the writer behind MasterCard's "Priceless" campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson. During a 17-year tenure that saw her rise to Chief Creative Officer of McCann Erickson NY, the NY agency won over a billion dollars in new business from brands like the US Army, Verizon, Nikon and Weight Watchers. She led the creation of iconic ideas, such as the Staples Easy Button campaign,which went beyond an ad campaign to become Staples’ best -selling product.
During a two year hiatus from McCann, Joyce became a partner at Longreads, at twitter fueled social reading site that New York Magazine called “highbrow and brilliant.” She also joined the board of the Nurse Family Partnership, a group that teaches parenting skills to young mothers living in poverty.
Joyce has won numerous awards and served as a judge in the industry’s most prestigious award shows, including Cannes, the One Show and the Clios. She has spoken at numerous industry events, and was commencement speaker at the University of Missouri Journalism School, the renowned journalism school from which she graduated. In 2012, Advertising Age named Joyce one of the 100 most influential women in advertising.
Most importantly, along the way, she managed to raise two lovely sons.