Linus Karlsson

Linus Karlsson

Creative Chairman, Commonwealth//McCann

Linus Karlsson is one of the advertising industry’s most respected and honored creative executives. He joined Commonwealth//McCann, the global business division of McCann Worldgroup that serves the General Motors Chevrolet brand, as Creative Chairman in 2014. Prior to that he served as Chief Creative Officer Global Brands and Chairman of McCann New York and London since 2011.

Linus has a long career of award-winning work. He has been named “one of the rising stars in advertising” by USA Today and “one of the 50 most influential people in pop culture” by RayGun Magazine. He was also inducted into the Swedish Advertising Hall of Fame in 2012. 

He has led work on McCann’s global brands such as General Motors, Coca-Cola, MasterCard, General Mills and IKEA, to name a few. Linus also served as Chairman of McCann’s global Creative Leadership Collective.

He began his career in Sweden in 1990, when he joined Paradiset in Stockholm after his graduation from Berghs School of Communication. At Paradiset DDB, Linus created a much-celebrated campaign for Diesel jeans that won a Grand Prix at Cannes in 1997 and led the campaign into its Clio Hall of Fame induction. He moved to the U.S. in 1996 to join Fallon in Minneapolis, where he created award-winning work for Miller Lite, Virgin Mobile, BMW and MTV, among other brands.

In 2003, Linus co-founded Mother New York. The company took a unique approach to communications and experimented with IP and product development. Mother NY was awarded Agency of the Year in 2009 by Creativity Magazine for creating groundbreaking work for clients such as Target, Johnson & Johnson, Stella Artois, Dell, NBC, Coca-Cola and Cadbury.

Linus serves on several boards. He is a member of both Facebook's and Google's Creative Counsel as well as a board member of the Swedish-American Chamber of Commerce in New York and The World Childhood Foundation, founded by Her Majesty Queen Silvia of Sweden in 1999.