We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told™ since our founding in 1912 -- a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.
Our strategy: start with truth, tell it well, end with impact.
We push the boundaries of what creativity can do. Our Open Kitchen culture fuels curiosity and collaboration across every flavor of creativity. In the McCann kitchen, exceptional creativity is a thriving community -- truth hunters, idea crafters, social storytellers, creators, AI prompters and impact geeks.
With original content development unit, McCANN Entertainment, embedded in our creative community, we are able to expand brand building through long-form entertainment storytelling in culture. Our short-form social and influencer experts at McCANN Content Studios also ensure that we tell the truth so well that people want to tell it for us, in all the wild and wacky ways of the creator economy.
Our creative power is amplified by intelligence. Through McCANN Truth Central, we uncover deep human insights, anticipate cultural shifts and transform cultural signals into tangible competitive advantage. Brands trust us not just for our ideas, but also for the impact our truth-based storytelling has on their brand and business.
Truth Well Told unites us, as does our commitment to Conscious Inclusion, which celebrates everyone’s capacity for excellence and upholds the highest standards of bravery, integrity and generosity.
At McCann, we are proud of our legacy and our promise. Our legacy is not just what we’ve made in the past, but what we keep making possible as an icon of brand creativity: proving to the world’s biggest brands that creativity is their most powerful business driver. We believe that brands matter, that enduring brands matter, and that Truth Well Told is a promise worth making and worth keeping.