Leadership
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Tyler Turnbull
Global CEO
McCann
Tyler Turnbull is Global CEO of McCann, where his transformation-driven leadership unlocks growth through creativity, talent and truth. A champion of McCann’s enduring platform, Truth Well Told, Tyler believes that when authentic human truth is uncovered and expressed through powerful creativity, it becomes a catalyst for brand and business growth. He is relentless in his commitment to empowering teams to do the best work of their careers and uncompromising in his focus on solving client challenges through brilliant creativity.
Throughout his career, Tyler has built and scaled high-performing agencies across North America and globally, resulting in industry-leading performance and recognition. His emphasis on culture-building, collaboration and creative excellence has helped the world’s leading brands embrace transformational ideas that help them win today and tomorrow.
Career Highlights
- Formerly Global CEO of FCB, where he held successive leadership roles across Canada, North America, and global operations.
- Led FCB to major industry recognition, including Network of the Year honors at The One Show, ADC, and D&AD.
- Fueled FCB’s seven-year streak as Cannes Lions’ “Regional Network of the Year, North America” and inclusion on Fast Company’s list of the "World’s Most Innovative Companies."
- Co-founded TEDx Toronto and has been recognized across Ad Age, Adweek, and Campaign US for leadership and industry impact.
- Recognized as an Adweek "Brand Star," Marketing Magazine’s "Top 30 Under 30," Ad Age’s "40 Under 40" and Campaign US’ "40 Over 40."
Skills & Expertise
- Creative transformation and innovation
- The economics of creativity and brand building
- Organizational growth and scaling
- Talent and culture development
- Brand strategy and business growth
In the Media
- The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
- McCann's Tyler Turnbull Enjoys Skiing for the Challenge—and Family Time
- Ready to Rumble? Meet McCann 2026
- Telling Truth Well: The New McCann Era
- McCann boss Tyler Turnbull: ‘Clients are in a growth crisis’
Connect with Tyler Turnbull on LinkedIn.
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Andrés Ordóñez
Global Chief Creative Officer
McCann
Andrés Ordóñez is Global Chief Creative Officer at McCann, where he leads the network’s creative vision with a clear focus, building ideas that drive cultural relevance and business growth.
He believes creativity is a growth engine. When done right, it creates demand, and demand creates growth. His approach brings together imagination and insight to create work that moves people and performs in the real world.
Throughout his career, Andrés has championed collaboration across disciplines and borders, helping teams unlock ideas that are both creatively ambitious and commercially effective. He is known for his belief in “Magic and Logic”, where bold thinking meets strategic clarity, and for building environments where talent thrives and diverse perspectives lead to better work.
Career Highlights
- Previously Global Chief Creative Officer at FCB, after serving as Chief Creative Officer of FCB Chicago.
- Played a key role in transforming FCB into one of the most awarded networks globally, earning multiple “Network of the Year” honors from ADC, D&AD, and The One Show.
- Contributed to FCB’s seven year streak as Cannes Lions Regional Network of the Year, North America.
- Led work recognized by Cannes Lions, D&AD, The One Show, Clios, London International Awards, The ANDYs, Effies, and WARC.
- Part of teams behind work recognized with an Academy Award of Merit, Oscar statuette, for creative excellence.
Skills & Expertise
- Global creative leadership
- Integrated creative strategy
- Brand storytelling and cultural marketing
- Cross disciplinary collaboration
- Creative effectiveness and innovation
In the Media
- The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
- Andrés Ordóñez assumes his new role in McCann as Global Chief Creative Officer
- Ready to Rumble? Meet McCann 2026
- Telling Truth Well: The New McCann Era
- Creativity predictions—100 top execs on 8 themes to watch in 2026
Connect with Andrés Ordóñez on LinkedIn.
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Harjot Singh
Global Chief Strategy Officer
McCann
Harjot Singh is Global Chief Strategy Officer at McCann and a leading voice in the global debate on creativity, effectiveness and brand growth. With more than 25 years’ experience, he has built a career helping businesses grow by thinking more clearly, acting more boldly, and telling better truths.
For Harjot, creativity is the ultimate commercial advantage. His work has focused on helping brands cut through complexity, challenge comfortable assumptions, and turn human insight into ideas that drive real impact.
Harjot has held senior leadership roles across North America, Asia and Europe, working across industries including consumer packaged goods, financial services, retail, telecommunications, beauty, luxury and the public sector. His approach: start with people, stay honest about what matters, and build strategies that move people and businesses forward.
By combining strategic rigor with emotional intelligence, Harjot has helped shape some of the industry’s most creatively effective organizations. He is an outspoken advocate for higher standards in marketing effectiveness, challenging short-termism, defending creativity, and calling for a more honest relationship between brands and people.
Career Highlights
- Joined McCann in 2011 to lead global strategy for major businesses including General Mills and Nestlé
- Previously Chief Strategy Officer for McCann Worldgroup EMEA and UK
- Helped guide McCann Worldgroup to become the only network ranked as the world’s most creatively effective for six consecutive years
- Named EMEA Strategist of the Year by Campaign Magazine in 2020
- Expanded into a global executive leadership role in 2023 across McCann Worldgroup agencies and regions
- Elected a Fellow of the Institute of Practitioners in Advertising for his contribution to advertising effectiveness
- Serves on boards and advisory organizations including Effie Worldwide, The British History of Advertising Trust and ArtAngel
Skills & Expertise
- Global brand and business strategy
- Advertising effectiveness
- Consumer insight and behaviour
- Creative and marketing transformation
- Executive leadership
In the Media
- The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
- Ready to Rumble? Meet McCann 2026
- Telling Truth Well: The New McCann Era
- The Machine Won’t Kill Creativity. Cowardice Will
- I Said What I Said: The Year of Radical Honesty
Connect with Harjot Singh on LinkedIn.
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Ida Rezvani
President and Global Chief Client Officer
McCann
Ida Rezvani is President and Global Chief Client Officer at McCann, where she leads the network’s global client community and oversees integrated teams supporting its largest international clients. She specializes in connecting capabilities across markets and disciplines to deliver innovative, future-focused solutions that strengthen brand platforms and drive measurable business outcomes.
Ida is known for combining a strong creative instinct with disciplined operational leadership, ensuring that client partnerships translate into sustained growth and effectiveness. Throughout her career, she has led large-scale transformations across global agencies, building high-performing teams and elevating client relationships for some of the world’s most iconic brands. Her leadership is defined by a commitment to creativity as a driver of business performance and a belief in building enduring brand systems that stand the test of time.
Career Highlights
- Previously Global Client Lead for Pfizer at Publicis, leading integrated marketing transformation for the global brand.
- Served as Chief Client Officer for Dentsu Americas, building integrated client capabilities across top accounts.
- Former President of McGarryBowen New York, where she led agency growth and delivered award-winning creative work.
- Led major brand work for clients including Subway, Crayola, United Airlines, Coca-Cola, Intercontinental Hotels Group, Marriott, and Marks & Spencer.
- Her teams have earned major industry recognition, including Effie Awards, IPA effectiveness Grand Prix, and a Cannes Lions.
Skills & Expertise
- Global client leadership
- Integrated marketing transformation
- Brand strategy and platform development
- Agency growth and operational leadership
- Creative effectiveness and performance marketing
In the Media
- McCann names Ida Rezvani president, global chief client office
- These Brands Are Crushing the Collab Space and Contributing to Culture
- Seven Key Traits of Desirable Marketing Talent
Connect with Ida Rezvani on LinkedIn.
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Tina Allan
Global Chief Solutions Architect
McCann
Tina Allan is Global Chief Solutions Architect at McCann, where she designs and activates connected marketing ecosystems that integrate data, AI, technology, media, commerce, and creativity to drive business growth. A seasoned data-driven marketing leader, she specializes in building scalable, intelligence-led solutions that translate customer insight into precision activation and measurable outcomes for global brands. With deep experience across B2B and B2C environments, Tina partners with senior leadership to define growth roadmaps, evolve platform and data capabilities, and strengthen organizational effectiveness across McCann and the wider Omnicom network. Her approach is grounded in the belief that creativity and intelligent systems are most powerful when combined, ensuring technology enhances storytelling while serving business and human needs.
Career Highlights
- Previously Global Chief Data and Intelligence Officer at FCB, overseeing global data strategy and intelligence capabilities.
- Led data and analytics initiatives supporting major global brands including AB InBev, Spotify, Volkswagen, Kimberly-Clark, and The Clorox Company.
- Former Managing Director of Data Solutions at BBDO New York, leading advanced data strategy and activation capabilities.
- Jury President for Creative Data at Cannes Lions 2025 and juror for Cannes Lions, Effies, The One Show, AICP Next Awards, and Echo Awards.
- Recognized by ADWEEK, New York Business Journal, and She Runs It for leadership and industry influence.
- Member of McCann’s Global Creative Council and board member of the ARF and IAB.
Skills & Expertise
- Data-driven marketing strategy
- AI and marketing technology integration
- Customer intelligence and analytics
- Commerce and platform ecosystems
- Marketing transformation and innovation
Education
- Syracuse University BFA, Advertising Design
- ANA Educational Foundation: Campus Speaker Program Ai, Data & Technology
In the Media
- The Adtech Innovations Actually Making Agency Life Easier
- Tina Allan of FCB Puts a Lens on Data and Tech
- Creative Data Fuelling New Frontier of Creativity, Says FCB’s Tina Allan
Connect with Tina Allan on LinkedIn.
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Danilo Boer
Global Creative Lead & Partner & President of Global Creative Council
McCann
Danilo Boer serves as Global Creative Lead & Partner and President of McCann’s Global Creative Council, where he works alongside the global leadership team to help shape and advance the network’s creative vision. Ranked the #1 CCO in the world by The One Club Global Creative Rankings for three consecutive years, Danilo is known for pushing work beyond traditional advertising and creating ideas that blend culture, storytelling, entertainment and business impact. His recent work earned two Emmys, a Scientific and Technical Oscar from the Academy, and back-to-back #1 Super Bowl ad rankings.
Danilo has led award-winning work for some of the world’s most recognized brands, including Guinness, Budweiser, Spotify and adidas, while helping multiple agencies and networks achieve global creative leadership, including Cannes Lions Network of the Year honors. His leadership combines creative ambition with a collaborative mindset, continually empowering teams to rethink how brands connect with people and create work audiences genuinely want to engage with.
He is a proud father of three little girls, Sabine, Colette and Vivien.
Career Highlights
- 2024 & 2025 — Back-to-Back #1 Super Bowl spots on the USA Today Ad Meter for Budweiser
- 2023 & 2024 — Two-time Sports Emmy Award winner for Michelob ULTRA
- Honored by the Academy of Motion Picture Arts and Sciences with a Scientific and Technical Oscar for “Caption with Intention,” helping redefine captions and accessibility in film
- Winner of 143 Cannes Lions International Festival of Creativity awards, including 14 Grand Prix honors
- Previously helped lead FCB to multiple Network of the Year honors at the Clio Awards, The One Show, ADC, and D&AD, as well as five Cannes Lions North America Network of the Year titles
- Helped guide major creative work for global brands including adidas, LinkedIn, Spotify, Virgin, Budweiser, AT&T, Kimberly-Clark, Xbox, IKEA, Michelob ULTRA, Hyundai, Instacart, Foot Locker, Bacardí, Grey Goose, Macy's, and Snickers
- Serves on the Board of Trustees for D&AD and has held leadership and juror roles at Cannes Lions International Festival of Creativity, The One Club for Creativity, Art Directors Club, and D&AD
Skills & Expertise
- Global Creative Leadership & Network Building
- Brand Building Through Culture & Entertainment
- Creative Strategy, Innovation & Transformative Ideas
- Storytelling Across Advertising, Film & Digital Experiences
- Building High-Performing Creative Teams & Mentoring Talent
Education
- Serves as the Lead Teacher for Art Direction at ASAP (Audacious School of Astonishing Pursuits)
In the Media
- FCB's Danilo Boer joins McCann's global leadership following Omnicom takeover
- ‘The brand has gone. The spirit hasn’t’: McCann’s Danilo Boer on life after FCB
- D&AD Appoints Danilo Boer to Board of Trustees
Connect with Danilo Boer on LinkedIn.
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Michelle Tang
Global Chief Growth Officer
McCann
Michelle Tang currently serves as the Global Chief Growth Officer for McCann. With nearly two decades of experience driving growth for leading agencies, Michelle’s ability to find the intersection between client challenges and agency strengths has enabled her to successfully deliver business impact at a variety of agencies from creative to digital to media. Michelle joined McCann as North American Chief Growth Officer in March 2022 to lead growth and marketing for the agency’s operations. Over the course of her tenure, she’s delivered meaningful impact orchestrating partnerships with global brands including Prudential, LinkedIn, Kroger, and PwC. She brings a strong perspective as an industry advocate and leader committed to advancing innovation, representation, and leadership across the marketing industry.
Career Highlights
- Joined McCann in 2022 as North America Chief Growth Officer and was promoted to Global Chief Growth Officer in 2023.
- Previously served as Chief Marketing Officer at Digitas, Chief Growth Officer at Organic, and has held growth roles across all of the top three holding companies.
- Recognized by Gold House as a 2023 A100 honoree for impact on culture and society.
- Serves as a board member of Ascend Leadership and is an active industry speaker at major events including CES and Cannes Lions.
- Named to the 2026 Adweek 50 list, honored as a 2023 Ad Club “Innovator” and recognized as a 2022 She Runs It Working Mother of the Year
Skills & Expertise
- Business growth strategy
- Client partnership development
- Integrated marketing leadership
- Strategic communications
- Agency and organizational transformation
- Growth capabilities architecture & go to market
Education
- MBA, New York University Stern School of Business
- B.S., New York University Stern School of Business
In the Media
- Dear Brands: Make a ‘Lunar New Year’s Resolution’ to Connect With the Asian Community
- Celebrating AAPI Heritage Month: Insights from AAPI Leaders in Advertising
Connect with Michelle Tang on LinkedIn.
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Monica Tailor
Chief Social Marketing Officer
McCann
Monica Tailor is Chief Social Marketing Officer at McCann and Global Co-Managing Director of McCann Content Studios, where she leads the network’s global social and creator capability and drives the integration of social strategy, content, and innovation across markets. With more than 20 years of experience, she has played a pivotal role in elevating social from a channel-led discipline into a core driver of brand growth and business transformation. Monica specializes in building scalable, integrated social systems that connect strategy, creative, production, and technology to deliver consistent brand impact. A recognized industry leader and frequent speaker, she is also a contributor to thought leadership on digital transformation, talent development, and DE&I. Her work is grounded in a belief that social is the central space where modern brands and audiences interact, build relationships, and drive cultural relevance.
Career Highlights
- Appointed to lead McCann’s global social capability in 2022 after building the UK social practice.
- Architected and scaled McCann Content Studios into a global model spanning 16+ markets.
- Helped grow McCann Content Studios by 30% in 2024 and 56% in 2025.
- Established McCann’s integrated global hub combining social strategy, creator marketing, and execution.
- Named Agency Executive of the Year at the 2025 Digiday Awards, alongside the Adweek 50 List and Adweek All-Stars in 2025 and a Campaign US Inspiring Women honoree in 2026
- Delivered award-winning work for brands including Aldi and L’Oréal.
- Regular juror, speaker, and contributor across industry platforms including Cannes Lions, D&AD, Effies, The One Show, Webby’s, WARC Media Awards, AdAge, and Adweek.
Skills & Expertise
- Global social strategy
- Creator and influencer marketing
- Integrated content ecosystems
- Digital transformation and innovation
- Brand building through social platforms
In the Media
- Brand-building in the age of social
- Campaign US reveals 2026 Inspiring Women
- McCann Content Studios turns 2; Reports 125% YoY growth
Connect with Monica Tailor on LinkedIn.
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Simon Hill
President
FutureBrand North America
Simon Hill is President of FutureBrand North America, where he leads the agency’s strategic vision and partners with global brands to drive transformation, growth, and long-term differentiation. A seasoned marketing and brand leader, Simon brings extensive experience helping organizations evolve their positioning and unlock future opportunities through brand strategy and innovation. He is recognized for combining commercial insight with creative leadership, guiding teams and clients through complex business challenges with an entrepreneurial mindset. Simon believes brands are most impactful when they balance present relevance with future ambition, and he has built a culture centered on trust, empowerment, and growth. Throughout his career, he has led high-profile initiatives and helped shape organizations that deliver meaningful business impact across industries and markets.
Career Highlights
- Joined FutureBrand in 2013 and held multiple leadership positions, including Managing Director in both London and New York.
- Brings more than a decade of previous leadership experience at McCann London, overseeing major accounts and leading new business efforts.
- Led the team that secured the London 2012 Olympic and Paralympic Games business, recognized by the Financial Times as the largest marketing assignment in UK history.
Skills & Expertise
- Brand transformation
- Strategic marketing leadership
- Business growth and development
- Client partnership strategy
- Team and organizational leadership
In the Media
- Impact Stories: Ten years on from FutureBrand’s radical Merck rebrand
- Brand Story Podcast: Transforming Brands
- Simon Hill Of FutureBrand On Five Things You Need To Build A Trusted And Beloved Brand
Connect with Simon Hill on LinkedIn.
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Yoonjung “Yoonie” Crosby
Global Chief Talent Officer
McCann
Yoonjung “Yoonie” Crosby serves as Global Chief Talent Officer at McCann, where she leads talent strategy in partnership with the global leadership team to shape people, work culture, and leadership initiatives that drive business growth and creative excellence. As a strategic talent leader and business partner, she specializes in aligning organizational effectiveness, employee experience, and leadership development with broader commercial and creative goals. Yoonie is known for building high-performing teams and creating environments where people and creativity can thrive together. Her leadership philosophy centers on the belief that stronger employee experiences create healthier organizations and better business outcomes. Throughout her career, she has championed innovative talent models that strengthen collaboration, cultivate leadership, and support sustained organizational success across the globe.
Career Highlights
- Previously served as EVP and Chief Talent Officer at FCB New York.
- Created FCB New York’s Talent Experience (TX) Group, integrating HR, IT, Administrative Support, and Operations into a connected employee experience model.
- Helped support an agency culture during a period in which FCB New York earned Agency of the Year honors from Cannes Lions, The One Show, ADC, Clio, and WARC
Skills & Expertise
- Global talent strategy
- Organizational effectiveness
- Employee experience
- Talent management
Education
- M.A. in International Studies (International Cooperation), Seoul National University Graduate School of International Studies
- B.S. in Communication (Public Relations), Boston University College of Communications
Connect with Yoonie Crosby on LinkedIn.
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Will Waddington
Global Chief Financial Officer
McCann
Will Waddington is Global Chief Financial Officer at McCann, where he leads the network’s global financial strategy and partners closely with executive leadership to support growth, operational performance, and long-term business transformation. With deep experience across advertising, media, and entertainment, Will specializes in guiding organizations through periods of expansion, reinvention, and industry disruption. He is known for combining financial discipline with a collaborative leadership style, helping creative businesses build sustainable models that support both innovation and commercial success. Before assuming his current role, Will served as CFO of McCann Worldgroup and held senior financial leadership positions across MullenLowe and Mediahub. Earlier in his career, he worked within the music industry during a period of major technological change, helping global companies adapt to evolving commercial models and digital transformation.
Career Highlights
- Previously served as CFO for McCann Worldgroup.
- Spent eight years at MullenLowe as U.S. Chief Financial Officer.
- Began at Lowe & Partners managing finance for major global clients including Unilever and Johnson & Johnson.
- Advanced to CFO and COO of Asia Pacific for Lowe & Partners, overseeing operations across the region from Singapore.
- Served as CFO of Mediahub, helping grow the agency significantly prior to its merger into IPG Mediabrands.
- Held senior global finance roles at EMI Music and Virgin Music during periods of major industry transformation and digital disruption.
- Started his finance career at Deloitte in London.
Areas of Expertise
- Global financial strategy
- Business transformation and growth
- Risk management and operations
- Media and creative industry finance
Connect with Will Waddington on LinkedIn.